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IX Fulbright Summer School in the Humanities
Moscow University - Saint-Petersburg University - Fulbright Program in
Russia


CONSUMPTION AS COMMUNICATION
Saint-Petersburg, June 25-30, 2006


June 25
17.00 Opening of the School
18.00 - 20.00 Banquet

June 26
10.00 - 11.20 Stuart Ewen. Consumption as a Way of Life: Commercial Culture
and the Traffic in Images
11.20 - 11.40 Coffee Break
11.40 - 13.00 Morton Schoolman. The Aesthetics of Consumption: The
Aesthetic Qualities of Consumers
13.00 - 14.00 Lunch
14.30 - 16.00 Vladimir Ilyin (Saint-Petersburg University). Consumption as
Communication: Outlining the Issue.
16.30 Field Study: A Tourist Sight as Social Construct

June 27
10.00 - 11.20 Stuart Ewen. Advertising as a Way of Life: A Philosophical
Panorama
11.20 - 11.40 Coffee Break
11.40 - 13.00 Morton Schoolman. The Aesthetic Properties of Commodities
13.00 - 14.00 Lunch
14.30 - 16.30 Consumption Text Visualized. Round-table Panel. Chair:
Nikita Pokrovsky (Higher School of Economics, Moscow)
16.30 - 17.00 Coffee Break
17.00 - 18.30 Field Study: A Tourist Sight as Social Construct. Discussing
the Results

June 28
10.00 - 11.20 Stuart Ewen. The Social Roots of Consumer Culture
11.20 - 11.40 Coffee Break
11.40 - 13.00 Morton Schoolman. The Aesthetics of High Culture and Low
Culture, or What Artworks and Films Have in Common?
13.00 - 14.00 Lunch
14.30 - 16.30 Brand as Consumer Icon. Round-table Panel. Chair: Samvel
Avetisyan (Moscow)
16.30 - 17.00 Coffee Break
17.30 - 18.30 Vladimir Ilyin, Strategies of Field Studies. Book
Presentation
19.00 Field Study: CafИ as Communication Space

June 29
10.00 - 11.20 Stuart Ewen. Commercial Ideals of Perfection: The Aesthetics
of Value, Power and Waste
11.20 - 11.40 Coffee Break
11.40 - 13.00 Morton Schoolman. The Aesthetic Dimensions of a Culture of
Mass Consumption
13.00 - 14.00 Lunch
14.30 - 16.30 Mythologizing Techniques in Today's Advertising. Round-table
Panel. Chair: Valeria Vasilkova (Saint-Petersburg University)
16.30 - 17.00 Coffee Break
17.00 - 18.30 Field Study: CafИ as Communication Space. Discussing the
Results

June 30
10.00 - 11.20 Stuart Ewen. Propaganda and Democracy in Peace and War
11.20 - 11.40 Coffee Break
11.40 - 13.00 Morton Schoolman. Is there an Aesthetics of Consumption?
13.00 - 14.00 Lunch
14.30 - 16.00 People and Things in Soviet and Posy-Soviet Cultures. Book
Presentation
16.30 - 17.30 Stewart Ewen, PR! Russian Translation
18.00 - 20.00 Closing of the School; Banquet