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International media readings :: Department of Journalism, M. V. Lomonosov Moscow State University
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International media readings


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The 6th International Media Readings in Moscow "Mass Media and Communications – 2014"

Creative Industries in the Reindustrializing World:
Media Practices of the West and the East


Dates: October 17-18, 2014
Venue: Moscow
Organizers: Faculty of Journalism, Lomonosov Moscow State University
Working languages: English, Russian

In the past decades, the theoretical approaches to creative industries were based on the idea that economic and societal progress leads to the emergence of a new, post-industrial world. In this world, the share of industrial production in the national economy and labor market declined giving way to creative industries, where added value was produced by creative processes. The changes in the economy resulted in the formation of new models of social stratification, in which new social groups, their own “creative classes” developed. Researchers found these concepts applicable to the modern media: the media industry turned into one of the most important branches of the post-industrial economy, the role of the creative component was gradually growing, while the new social stratification generated new models of media consumption.

In the 2010s the states and supranational unions that were assumed to lead the transition to the post-industrial economic and social order (the European Union, Great Britain, the USA), are starting to pursue the reindustrialization policy. Large- and medium-scale industrial production is coming back to the leading Western countries, and this makes researchers consider new concepts of economic and social development. What is going to be the correlation between creative and manual workers and productions in recent economies? Which factors are likely to encourage the development of creative industries under new conditions? In what way will these processes affect the media industry and media consumption in the coming decade? The annual conference Moscow Readings enables its participants to discuss this range of issues.

Questions to be discussed:
  • To what extent do the reindustrialization processes change the economic strategies of the transition to information society / knowledge society in different countries?
  • What is, in an age of digital revolution, the present-day balance of the consumption of creative industries’ products by corporate and individual clients?
  • Which creative industries exhibit the highest level of adaptation to the changes in the industrial policy and mass consumption?
  • What are the development concepts and strategies of creative industries in the countries of the West and the East?
  • The media in the context of creative industries: resources, consumption, strategies.
  • Creative industries, the media and the virtual economy / the economy of sign and space.
  • The role and place of the “creative class” in the modern media industry.

Registration deadline: September 15, 2014

Registration form
1. Surname, first name, patronymic;
2. Place of employment;
3. Position, title;
4. Phone number, fax, e-mail;
5. Title of report;
6. Form of participation (in-person or remote);
7. Abstract (up to 1000 words) in .doc

The registration form can be sent by e-mail to moscow.readings@smi.msu.ru or filled in electronically at www.moscowreadings.com