Документ взят из кэша поисковой машины. Адрес оригинального документа : http://vestnik.socio.msu.ru/archive/2010/4/12.pdf Дата изменения: Mon Jan 12 15:56:49 2015 Дата индексирования: Sun Apr 10 22:34:46 2016 Кодировка:

-: .., . (e-mail: tatvy@yandex.ru) .. , . . , . .. (email: npavluk@mail.ru) , , , -, public relations, Culture, subculture, Business community , , . - . , -. The article presents an analysis of public relations social institution in the contemporary cultural context characterized by the wealth of intercultural communication, styles and subculture types. Business community is defined by the authors as an integral socially-cultural group with its inherent subculture. The authors stressed the viewpoint that while the multidimensional social and cultural interaction between business and society public relations are gradually becoming the systematizing element of the business community subculture.