Äîêóìåíò âçÿò èç êýøà ïîèñêîâîé ìàøèíû. Àäðåñ îðèãèíàëüíîãî äîêóìåíòà : http://innovation.msu.ru/russian/bplan.doc Äàòà èçìåíåíèÿ: Thu Oct 27 17:44:12 2005 Äàòà èíäåêñèðîâàíèÿ: Mon Oct 1 19:52:53 2012 Êîäèðîâêà: koi8-r

Ïðèìåð ñòðóêòóðû áèçíåñ-ïëàíà èííîâàöèîííîãî ïðîåêòà


ÂÂÅÄÅÍÈÅ ....................................... 3
ÐÅÇÞÌÅ (EXECUTIVE SUMMARY) .............................. 3
ÑÒÐÀÒÅÃÈß ...................................... 5

ÐÛÍÎÊ ......................................... 6

ÎÁÙÈÅ ÕÀÐÀÊÒÅÐÈÑÒÈÊÈ È ÒÐÅÍÄÛ ............................ 6
ÎÁÚÅÌ ÐÛÍÊÀ È ÒÅÌÏÛ ÐÎÑÒÀ ................................ 7
ÎÁËÀÑÒÈ ÏÐÈÌÅÍÅÍÈß .................................... 7
ÎÏÈÑÀÍÈß ÊÎÍÊÓÐÅÍÒÎÂ ................................... 8
Ïðÿìûå êîíêóðåíòû ..................................... 8
Îïîñðåäîâàííûå êîíêóðåíòû ............................... 8
Êðóïíûå êîíêóðåíòû .................................... 8
ÄÈÑÒÐÈÁÓÖÈß .......................................... 9

ÌÅÍÅÄÆÌÅÍÒ È ÏÅÐÑÎÍÀË ......................... 11

ÈÑÒÎÐÈß ÊÎÌÏÀÍÈÈ .................................... 11
ÎÑÍÎÂÀÒÅËÈ ......................................... 11
ÏÐÈÃËÀØÅÍÍÛÉ ÌÅÍÅÄÆÌÅÍÒ .............................. 12
ÍÀÉÌ ÍÎÂÎÃÎ ÌÅÍÅÄÆÌÅÍÒÀ ÊÎÌÏÀÍÈÈ ........................ 12
ØÒÀÒÍÎÅ ÐÀÑÏÈÑÀÍÈÅ ..................................... 14
ÊÎÐÏÎÐÀÒÈÂÍÀß ÑÒÐÓÊÒÓÐÀ ÊÎÌÏÀÍÈÈ ......................... 14

ÒÅÕÍÎËÎÃÈß ................................. 16

ÎÁÙÅÅ ÎÏÈÑÀÍÈÅ ...................................... 16

Ïðèíöèïèàëüíàÿ ñõåìà ðåøåíèÿ ............................ 16

ÒÅÕÍÎËÎÃÈ×ÅÑÊÈÅ ÈÍÍÎÂÀÖÈÈ ÊÎÌÏÀÍÈÈ ...................... 17
ÏÀÒÅÍÒÛ È ÈÍÒÅËËÅÊÒÓÀËÜÍÀß ÑÎÁÑÒÂÅÍÍÎÑÒÜ ................... 19
ÍÈÎÊÐ ............................................. 21

Öåëè è çàäà÷è ....................................... 21

Ïëàí-ãðàôèê........................................21

ÔÈÍÀÍÑÛ ................................... 23

ÏÐÎÄÀÆÈ (ÏËÀÍ ÄÎÕÎÄÎÂ) ................................. 23
ÁÞÄÆÅÒ (ÏËÀÍ ÐÀÑÕÎÄÎÂ) ................................ 24
ÔÈÍÀÍÑÎÂÛÅ ÐÀÑ×ÅÒÛ (PROFORMA) ............................ 26
Ïðèáûëè è óáûòêè (P&L) ................................. 27
Äâèæåíèå ñðåäñòâ (CF) ................................. 27

ÈÍÂÅÑÒÈÖÈÈ .................................. 28

ÈÍÂÅÑÒÈÖÈÎÍÍÛÉ ÏËÀÍ .................................. 28
ÎÖÅÍÊÀ ÊÎÌÏÀÍÈÈ......................................28
Ìåòîä DCF..........................................28
Ìåòîä ñðàâíåíèÿ ñ êîíêóðåíòàìè ............................ 28
Ìåòîä ýêñïåðòíûõ îöåíîê ................................ 28
ÏÐÅÄËÀÃÀÅÌÀß ÑÒÐÓÊÒÓÐÀ ÑÄÅËÊÈ ............................ 29
Îñîáûå ïðàâà èíâåñòîðà ................................. 29
Òðåáîâàíèÿ ê èíâåñòîðó ................................. 29
ÈÍÂÅÑÒÈÖÈÎÍÍÛÅ ÐÈÑÊÈ ................................. 29
ÏÐÈÎÆÅÍÈÅ 1. ÑÖÅÍÀÐÈÈ ÐÎÑÒÀ ÊÎÌÏÀÍÈÈ ...................... 33
Ñöåíàðèé À ........................................ 33
Ñöåíàðèé B ........................................ 34
Ñöåíàðèé Ñ ........................................ 35