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Issue ? 33. August 2012Strategic Communications of Russia in Latin America and Their Interpretation by the USAEvgeny N. PashentsevPh.D., professor, Moscow City Teachers’ Training University; professor, Lomonosov Moscow State University; Head of Communication Management Centre, Russian-German Graduate School of Management, Russian Presidential Academy of National Economy and Public Administration; Head of the Centre for Social and Political Studies and Consulting. The article analyzes some of the aspects of strategic communications of Russia in Latin America. Special attention is given to key messages of the leadership of Russia to the countries of the region, the practice of public diplomacy, competitive advantages and possible risks of strategic communication and its interpretation by political circles and the analytical centers of the USA. The author comes to a conclusion about the growing variety of forms and methods of the strategic communication, prevailing inadequacy of the attitudes of the United States to the rising presence of Russia in Latin America and dangerous display of this inadequacy in the strategic communication of that country.
Strategic communications, public diplomacy, information warfare, Russia, Latin America, the USA. Comments:
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