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Issue ? 30. February 2012Government as a Brand: the Results of a Survey of Faculty of Public Administration Students fromIrina V. LogunstsovaPh.D., senior lecturer, School of Public Administration, Lomonosov Moscow State University. Globalization significantly changes the relationships between government and society, which are partly based on branding. A strong brand for a government is an important condition for the attraction of resources. These resources are needed for further development and enhancement of the quality of life. Despite its importance for modern Russia, there is little scientific research addressing this area today. The article presents the questionnaire “Government as a brand” developed by the author, including the first test results. The findings touch on such issues as the image of Russia abroad, the national identity of Russian citizens, Moscow as a world financial center, etc.
Place branding, place marketing, territorial branding, geographical marketing, national image, image of Russia, Russia as a brand. Comments:
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