Документ взят из кэша поисковой машины. Адрес оригинального документа : http://vestnik.socio.msu.ru/archive/2014/1/18.pdf Дата изменения: Mon Jan 12 15:56:49 2015 Дата индексирования: Sun Apr 10 22:42:34 2016 Кодировка:

.. , . .. (e-mail: shuster_olga@mail.ru) , , , , , , , , information society, visual communication, communication networks, mass culture, mass education, mass consumption, self presentation, mass media, social status XX ., . , , . This paper is devoted to social transformations of the second half of 20-th century, which have led to increasing significance of the visual channel of communication for the culture of the information society. We analyze the transition to the era of visual self presentation, where the demonstration of the social status of the individual becomes the main goal of communication, instead of disclosing of the contents.