Документ взят из кэша поисковой машины. Адрес
оригинального документа
: http://lib.mexmat.ru/books/68499
Дата изменения: Unknown
Дата индексирования: Mon Apr 11 10:49:29 2016
Кодировка: Windows-1251
Электронная библиотека Попечительского совета механико-математического факультета Московского государственного университета
Нашли опечатку? Выделите ее мышкой и нажмите Ctrl+Enter
Название: Marketing Through Search Optimization: How to be found on the web
Авторы: Michael A, Salter B
Аннотация:
This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.
. Explains why and how marketers can and must optimize their sites for searchability from the outset
. Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
. Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting