Mercury Advertising Rates

Why Your Organization Should Advertise in Mercury

Mercury magazine is now digital only, with all of the same articles and features that appeared in the print version. The magazine will be formatted to download and include space for advertising. Our readers are directly involved in the mainstream of astronomy research and education. According to our latest readers' survey:

• 86% are involved in astronomy education at some level
  

• 50% are professional astronomers or educators
  

• 49% are involved in amateur astronomy
  

• 29% are involved in astronomy research
  

• 71% have regular access to a telescope
  

• 87% own a personal computer
  

• 53% have a household annual income of more than $80,000
  

Circulation:
Nearly 3,500 people will have online access to Mercury and of those, around 350 libraries and institutions throughout the world subscribe to Mercury magazine.

Advertising contact:

Albert Silva
415-715-1400
asilva@astrosociety.org

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4-color cover
4-color interior
8 1/2 x 11 trim
3-column

ADVERTISING RATES

4 color	Size		1x	4x
	(W)	(H)
Outside Back Cover	8 1/2     x	11	$990	$930
Inside Front Cover	8 1/2     x	11	$895	$810
Full Page (Interior)	8 1/2     x	11	$795	$695
1/2 page (vertical)	3 5/8     x	9 3/8	$215	$195
1/2 page (horizontal)	7 3/8     x	4 1/2	$375	$340
1/4 page	3 5/8     x	5 1/2	$125	$105

All ads must be submitted in digital form (e-mail, ftp or CD-ROM)

300 dots per inch - Mac compatible - CMYK color

See below for art specifications.

CLOSING DATES

Issue	Order	Material
Summer 2012	June 15	July 1
Autumn 2012	September 15	October 1
Winter 2013	December 15	January 1
Spring 2013	March 15	April 1

Art Specifications

Macintosh platform files are accepted in InDesign, Quark Xpress, Adobe Photoshop, Illustrator, or high-res PDF formats. Minimum resolution 300 dpi. Files should be in CMYK. Supply both screen fonts and printer fonts. Electronic files may be sent by email, ftp or CD-ROM. Contact the Art Director (webmaster {at} astrosociety.org) with questions regarding art specifications.

Production Charges

Costs exceeding normal production will be billed to the advertiser. Additional work includes resizing of ad material, reformatting or correcting electronic files and correction of advertiser errors. If such work is required, the advertiser will be contacted before work is done.

Send advertising inquiries and materials to:

Albert Silva
415-715-1400
asilva@astrosociety.org