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The number of identified mentions of the Armagh Observatory and its staff in various mass-media has increased from 11 in 1994 to 233 in 1999. Whilst many of these `media mentions' (about 30%) are in the local press (e.g. the Ulster Gazette, Armagh Observer etc.), some of which have among the highest local impact factors in the UK, a substantial number of reports occur in specialist and technical magazines, on radio or television, or in the national and international press.
The number of identified media mentions is sufficiently large that it is of interest to consider the breakdown versus type of publication. This is shown in Table 1. Many of these newspapers and radio or television programmes reach millions of people simultaneously, and it is clear that many tens of millions of people must have been exposed to `Astronomy in Armagh' during 1999.
The Observatory also issues press releases on various meteorological and astronomical topics of local or general interest, and on news items that specifically concern Armagh Observatory staff or their research results. In 1999, the Librarian and other staff produced 42 such media releases, of which at least 40 were published in one form or another in the local or national press, an exceptionally high `hit' rate. In addition to media releases, astronomer Gerry Doyle published a series of 11 articles in the local newspaper `The Ulster Gazette', while Bill Napier's novel Nemesis, a fictionalized account of a threat asteroid, published in paperback on December 1999, has sold a total of 50,000 copies. The book has now been translated into German and Japanese, with sales of a similar order expected in each of these countries.
The Librarian (and occasionally other staff) also regularly answers questions from members of the public on different aspects of astronomy, the list for 1999 extending to 265 distinct enquiries.